Privacy statement

This website (hereinafter the “Website”) is provided by Bayer Public Limited Company (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint.

 

Handling of personal data

In the following, we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).

 

Using our Website

Accessing our Website

When accessing our Website, your browser will transfer certain information to our web server. This is done for technical reasons and required to make the requested information available to you. To facilitate your access to the Website, the following information is collected, briefly stored and used:

 

  • IP address
  • Date and time of access
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of request (specific site)
  • Status of access/HTTP status code
  • Transferred volume of data
  • Website requesting access
  • Browser, language settings, version of browser software operating system and surface

 

Moreover, to protect our legitimate interests, we will store such information for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation).

 

Setting of cookies

What are cookies?

This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.

 

What cookies do we use?

We differentiate between two main-categories of cookies: (1) strictly necessary cookies, without which the functionality of our Website would be reduced, and (2) optional cookies (analytic cookies and functional cookies) used for e.g. website analysis, website personalization and marketing purposes. The following tables contain a detailed description of the optional cookies we use:

Cookies required for technical purpose

Subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.

 

How to prevent the setting of cookies

Of course, you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may at any time object to the setting of optional cookies by using the respective objection option.

 

Website Analysis with Google

On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

Google will analyze your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google.

Moreover, by concluding specific agreements with Google we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

 

Information on side effects and quality complaints

This Website is not intended or designed for communications regarding side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or pharmacist), your local health authority, or use our Website for the report of undesirable side effects.

If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. In this context, your information will be forwarded in pseudonymized form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymized notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities.

 

Transfer of personal data for commissioned processing

For the processing of your personal data we will to some extent use specialized service contractors. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.

 

Transfer of data to third parties

We share your personal data with the following third parties for the following purpose:

Third Party

Scope and purpose of transfer

Legal grounds

Wilmington Healhcare Ltd and their sub-processor (DG3)

In order for SmartRead or other materials to be delivered to your door or by email, Wilmington Healthcare Ltd and their sub-processor (DG3), who manage the distribution process on behalf of Bayer plc, will need to hold your personal data for these purposes.

By subscribing, you give your consent to Wilmington Healthcare and their sub-processor (DG3) collecting and processing the personal data you provide for the purposes of administering your request on behalf of Bayer plc, the latter being the data controller. Your data will not be shared with any other third party.

 

Processing of personal data outside the EU / the EEA

Your personal data will in part also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), which may have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your personal data, e.g. by concluding specific agreements with our contractual partners (copy available on request), or we will ask for your explicit consent to such processing.

 

Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

 

  • Right of information about your personal data stored by us;
  • Right to request the correction, deletion or restricted processing of your personal data;
  • Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling , unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defense of legal claims;
  • Right to data portability;
  • Right to file a complaint with a data protection authority;
  • You may at any time with future effect withdraw your consent to the processing of your personal data. For further information please refer to the chapters above describing the processing of personal data based on your consent.

 

If you wish to exercise your rights, please address your request to the contact indicated below.

 

Contact

For any questions you may have with respect to data privacy, please write an email to dataprotection-uk-eire@bayer.com or contact our company data protection officer at the following address:

Data Protection Officer

Legal and Compliance Department

Bayer plc

400 South Oak Way

Green Park

Reading

Berkshire

RG2 6AD

Telephone: +44 (0)118 206 3000

E-mail: dataprotection-uk-eire@bayer.com

If you believe that your personal data has not been handled correctly, or you are not satisfied with our response to any requests you have made to us regarding our use of your personal data, you have the right to make a complaint to the Information Commissioner's Office by telephoning +44 (0)303 1231113 or visiting their website at www.ico.org.uk.

 

Amendment of Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

PP-PF-OPHT-GB-1078 | July 2024